LA ROSE was created to answer a simple question:
How can a modern rose fragrance be presented without resembling traditional rose perfumes?
The concept was not about reimagining the rose as a romantic symbol alone, but about treating it as a pure and serene element—one that reveals its scent in an elegant, captivating, and sensorial way.
LA ROSE emerges as a contemporary rose fragrance with a clean, soft character, offering a refined and distinctive interpretation of rose.
The fragrance opens with a delicate fruity introduction of pear, blending gentle sweetness with a fresh green nuance. It then transitions smoothly into a soft floral heart composed of natural rose and white jasmine, creating a feminine, balanced, and graceful impression.
The base settles into creamy, powdery musk, leaving a velvety, calm trail that reflects elegance and luxury.
